Olga Galindo and I grew up in the same hometown and attended the same school. She was in class with my sister. But we found each other online years after I moved to Texas. I believe it was Tumblr that brought us together.
Olga is an artist— one who explores every medium, every channel, every day. I have seen her play and work on canvas and paper, with watercolor, pen and pencil, with clay, with wood, leather, with gold and silver. I have drooled over her tattoo designs and homemade macarons; I have obsessed over her handmade china and custom leather bottle holsters. She shares with her followers beautiful glimpses into her family life, her personal style, and her work as an artist.
The point is, I'm a fan. I have admired her from afar and up close, as a mother and an all-around cool girl. Which is why when she told me she was starting her own brand, blackhummingbird, I was thrilled— and even more so when she asked me to get involved. Olga wanted an original piece of writing, whether it was a quote or a poem, that she could include with every online order. This is the kind of personal touch I believe sets a company apart, bringing style and intimacy to the average online shopping experience.
This has been one of my favorite writing assignments. It was completely new to me as a freelancer, and I wanted to do a good job because Olga was trusting me with her company and her name. I also respect Olga's taste and I knew she had a vision in mind.
The final poem is lyrical and soft, encapsulating the brand I have seen Olga build for years. It is a combination of light and dark, short and sweet, with a punch. It matters to me that Olga is happy with my work and that her customers are happy when they receive their beautiful packages.
I am excited to offer my services for similar branding projects, and encourage everyone to follow Olga Galindo and explore her shop at byblackhummingbird.com.